I was invited to a breakfast at Tiffany for Roselle’s SS 2013 collection reveal. It was great to finally meet Maha AlQattan, the designer behind the label, and a group of friends and bloggers in a very friendly and elegant atmosphere. The setup was simple and timeless with white table covers, classic flower arrangements, and Tiffany blue little details. Roselle’s collection was brilliant as always, with elegant pieces that I absolutely loved. The blue & white kaftans were my favorite. Add to them a few pieces of Tiffany’s jewelry and life will be allll good.  more>>

Ashi's 2013 kaftan collection more>>

Shehana Designs is an uber-cool Saudi Abaya label that I've been following closely for a while now. I was really looking forward to seeing what they design next, and here it is. A collection of gorgeous rough fabrics that form very simple elegant designs, more>>

My final list for the year, enjoy! more>>

No3 Design (don’t you just love the name?) is a new fashion line by Bushra Badri & Ameera AlKhaja that launched this weekend in Dubai (photos of the launch event will be posted soon). I had the pleasure of watching this project develop for the past few months and I must say that I expect great things from this label because of the great enthusiasm and sense of exploration that is driving their design process. more>>

The cape made a strong return to the fashion scene a few seasons ago, and it has be around ever since and why shouldn't it? It's a sophisticated element with many historical and literally references that add elegance and drama to any outfit/look. I was wondering when will the cape make an appearance in abaya designs?  more>>

  Roselle Couture's FW 2013 collection is here, with a beautiful selection of rich and saturated colors and textures that reflect the season. The photo-shoot is as usual stunning and dramatic, exactly what you would want to see in Fall.    more>>

I received an email from my friend with Sirbad 6’s url saying “ A potential feature for The White Connection?” I checked the link and immediately replied: “Certainly!” What I saw was very interesting. Sirdab 6, a kaftan label designed by Shaikha Souad AlSabah, is inspired by vintage Oriental and Middle Eastern kaftans and clothing traditions. Shaikha Souad says:  more>>

One of our favorite kaftan designers is back with a new collection for Eid 2012. The collection is nothing unlike Keswah: interesting forms, clean craft, beautiful styling and accessories, and finally a stunning photo-shoot.     more>>

For the love of Moroccan kaftans, here are some beautiful and intricate details to inspire you. more>>

Shopping for abayas is always difficult, don't you think? Visiting the scattered shops and scanning the dozens of abayas with no real success is frustrating, especially for an overwhelmed bride, so I always celebrate my finds. Today we celebrate the discovery of Labasah's new collection of pretty silhouette and delicate fabrics.   more>>

As I was growing up my mother would always speak of her love for Kuwait and Kuwaiti designs (in many fields), but I didn't understand her fascination well until I started discovering the Kuwaiti design scene through it's online presence. This scene is not only extremely active and vibrant, but also prolific and diverse. more>>

 During this Ramadan we will look at culturally influenced styles that can inspire your future event. more>>

I can say with utmost certainty that this collection by The Kayys is one of the most interesting, complex and beautiful designs coming out of the region. The dresses/kaftans reference and combine a variety of patterns, beading traditions, and structures but the end result looks like nothing else, more>>

During this Ramadan we will look at culturally influenced styles that can inspire your future event. more>>

Keswah, one of our favorite Emirati Kaftan labels, just launched their Ramadan collection where they follow their concept of modernizing the Arabic Kaftan. We're glad that they used their beautiful floral patterns and laces to create new cuts instead of moving away from them, because..     more>>

Roselle celebrates the festivity of the coming season with rich colors and beautiful textures that create their simple and always sophisticated pieces. You’ll notice that what is becoming their signature cut (see image 1,2,5) is also present in the collection along with a range of new styles. more>>

Slouchy’z, a young abaya and jalabiya line, excels in juxtaposing fabrics of different textures and colors. In their latest collection for S/S 12 they don’t only play with beautiful fabrics but they also juxtapose the delicacy  more>>

It's always exciting to discover emerging talented fashion designers, and it's even more exciting to find talented Abaya designers. The Abaya design field is fairly new. Craftsmen and not designers previously dominated this field more>>

Keswah, a contemporary jalabiya/kaftan line by three ladies from Al Ain has a lot of eye candy to offer (some of which you can buy *wink*). It starts with the eclectic collection of ensembles overflowing with femininity, modern shapes and traditionally influenced floral fabrics. I love how the abaya completes the look and adds suspense.  more>>

Hunting for formal jalabiyas/dresses to wear to gatherings after your signing or wedding ? We found Sotra Boutique's latest collection perfect for such occasions. The collection reinterprets the traditional jalabiya, the outcome is sophisticated and elegant. Sotra Boutique is located in Jeddah, fortunately they ship worldwide. more>>